Birds Of A Feather
Here at Simplicant, we want to help you find the best candidates for your open positions. We also want the process to be a fun, collaborative and useful exercise for you. We often get a lot of questions from readers about how to combine the Simplicant social networking and recruiting platform with best hiring practices. This column addresses some of these questions about all things hiring!
A talent community is a place, sometimes online, where qualified individuals can engage with other candidates and also with employers and their representatives. These talent communities can then work as a talent pipeline where companies can find great candidates for open positions. These talent communities center around a specific industry or skill set. Individuals that are part of the talent community reach out to other members for content sharing, opportunities and professional development.
Talent communities provide a great way for companies to directly access a pool of qualified individuals to source candidates for opportunities within the company. Seeking out or developing talent communities is a great way to nurture top talent and shorten the recruiting process. A well-developed talent community can help recruiters cut down on the time they spend sourcing candidates or weeding through applications. This allows them to focus on interviewing and hiring the best.
There are plenty of places on the social web to find already established communities full of talented potential hires. Talent communities exist anywhere people gather to share information and discuss your industry.
This could mean your talent community is a LinkedIn group where members share content and discuss issues or it could be a Twitter chat where members connect and communicate about the pressing issues of the day. All you really need for a talent community is a group of qualified individuals getting together to discuss your industry or company.
As mentioned, talent communities are great places to develop a pipeline of talent. The question is how best to utilize, engage and grow these communities. First of all, remember on the Internet that content is king. If you have great, share-worthy content you will be on your way to developing a talent community interested in the topics you cover.
It is also important to pay attention to the etiquette of the community at large. If your talent community is less active, do not post a comment or start a discussion on a daily basis. This could make it appear as if you are dominating the conversation in your community. Instead, take the temperature of the space, then share and discuss when appropriate.
Another important aspect to developing your talent community is to form connections. A talent community is just a group of people like any other if you do not take advantage of the opportunity to reach out to potential hires. Thanks to the power of social media and other social recruiting tools, you can easily engage with great candidates and form relationships with the help of an integrated recruiting software and applicant tracking system platform.
With Simplicant, you have the means to capture interest from all those candidates, active or passive, who find your open jobs through various sources and visit your Simplicant-powered careers site. Since you have already shared your open jobs through targeted social-media channels using Simplicant, chances are that most of the visitors on your careers site are either referred candidates or high quality mix of passive and active candidates. Whether these people find an open position on your careers site or not, they always have the option of logging their interest by filling out a general application.
As candidates apply or sign up for notifications, you are essentially building a talent community that you can easily reach out to via Simplicant the next time you have an open position for which you want to find a great candidate. Keeping appropriate and relevant communication going with your talent community is essential to your candidate relationship management. It is a key part of building a healthy relationship with your growing pool of quality candidates which you can engage with as needed for your new open positions of for their expertise, opinion and even referrals.
Building relationships is the cornerstone of social recruiting, and it is also what makes talent communities so useful. If you find and engage with your talent communities, you will have taken steps that can help cut down on your recruiting time in the future.
What do you think? How do you utilize your talent communities? Share them in the comments!