« Job Descriptions

Public Relations Manager

The Public Relations (PR) Manager is a mid-level management employee that creates and maintains a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. He/She is tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences

Key Responsibilities

  • Plans and budgets for PR events, programs and initiatives
  • Prepares media kits and organizing press conferences
  • Develops advertising and marketing communications material and prepare articles for corporate newsletters
  • Cultivates relationships with influential print, digital and broadcast journalists or thought leaders
  • Manages the organization’s public relations (PR) team and overseeing all their activities
  • Manages enquiries from media, individuals and other organisations
  • Releases information to counter negative publicity and handle crisis and emergency communications.
  • Monitors corporate image frequently and ensure it is in compliance with company brand
  • Briefs spokespeople within your organisation on communicating with the media.

Job Requirements/Qualifications:

  • BA/MA degree in marketing, advertising or communications or a PR postgraduate qualification.
  • Previous work experience as a Public Relations Supervisor for more than 3 years
  • Superior customer relationship management skills
  • Excellent communication skills both oral and written
  • A proven track record of successful PR campaigns

Skills needed for this role

The Public Relations (PR) Manager must have a full understanding of media needs and media relationships. He/She must be proactive, reliable, responsible and accurate with an attention to detail. He/She must also possess the ability to keep information confidential and must have tactical understanding of all primary social media platforms

Career Level


Job Specializations

Public Relations, Marketing