The Public Relations Officer (PRO) is responsible for all communications, public relations, and public affairs in an organization. He/She runs a team that will work on setting the right image for the company’s brand among its audience. He/She helps the team in conducting and managing all PR events and media relations for an organization
Key Responsibilities
- Deals with enquiries from the public, the press, and related organisations
- Builds strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations
- Organizes PR activations to promote the company’s image and serve as the spokesperson.
- Writes and edits press releases, leaflets, brochures, speeches, newsletters, websites and social media content
- Analyzes coverage and tracking emerging issues using digital tracking on, for example, websites or blogs of interest to their clients.
- Organizes and attends promotional events such as press conferences, open days, exhibitions, tours and visits
- Prepares and supervises the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
Job Requirements/Qualifications:
- BA/MA degree in marketing, advertising or communications or a PR postgraduate qualification.
- Previous work experience as a Public Relations Officer for more than 5 years
- Experience with PR campaigns and media management.
- Excellent writing, oral presentation and communication skills.
- Excellent communication skills both oral and written
- A proven track record of successful PR campaigns
Skills needed for this role
The Public Relations Officer (PRO) must have the flexibility, determination, enthusiasm and the ability to cope under pressure. He/She must have creativity, imagination and initiative. He/She must also form good teamwork, negotiation and problem-solving skills. Having business awareness and a good knowledge of current affairs are also essential for this role.
Career Level
Supervisory
Job Specializations
Public Relations, Marketing