« Job Descriptions

Public Relations Specialist

Public relations specialists create and maintain a favorable public image for the organization they represent. He/She crafts media releases and develops social media programs to shape public perception of their organization and increase awareness of its work and goals.

Key Responsibilities

  • Evaluates advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Helps maintain their organization’s corporate image and identity
  • Builds relationships with new media contacts and maintain relationships with existing contacts
  • Writes speeches for the client or employer’s representatives
  • Organizes and oversees company events such as fairs, open days, seminars, conferences, etc.
  • Evaluates public opinion of clients through social media
  • Measures PR program impacts using regular reporting
  • Responds to requests for information from media outlets
  • Monitors and analyzes the effectiveness of PR campaigns and communicate insights to management
  • Handles an organization’s communication with the public, including consumers, investors, reporters, and other media specialists.

Job Requirements/Qualifications:

  • Bachelor’s degree in marketing, advertising or communications or a PR postgraduate qualification.
  • Previous work experience as a Public Relations Specialist for more than 3 years
  • Experience with PR campaigns and media management.
  • Excellent writing, oral presentation and communication skills.
  • Excellent communication skills both oral and written
  • Strong working knowledge of a variety of public relations programs

Skills needed for this role

The Public Relations Specialist must have excellent communication, presentation and leadership skills. He/She must have outstanding organizational and time management skills, passion for public speaking and attention to details. Being able to write well-organized and clear press releases and speeches is also essential for this role.

Career Level

1-4 Years Experienced Employee

Job Specializations

Public Relations, Marketing