« Job Descriptions

Real Estate Marketing Specialist

The Real Estate Marketing Specialist manages the marketing efforts of a group of real estate agents to improve their online presence in search results. He/She creates digital marketing content, writing copy for web and social media, and interpreting online marketing analytic.

Key Responsibilities

  • Advances the community and customer experience through online and traditional marketing
  • Streamlines company materials and campaigns to ensure a consistent and concise message
  • Responsible for the effective and professional handling of all customer interactions via outgoing sales call to offer products at regular and special prices to increase sales volume
  • Develops, implements, and tracks marketing programs such as email, social media, or digital campaigns, and events
  • Involves expanding the channel partner base and coordinating with them regularly for sales.
  • Markets presentations and product demonstrations, as well as negotiating contracts with potential clients.
  • Manages website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant
  • Updates knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles

Job Requirements/Qualifications:

  • Associate’s or bachelor’s degree in marketing, communications, or a similar field
  • More than 2 years experience in Marketing
  • Strong knowledge of the real estate and housing market
  • Must possess excellent communication skills and have a positive, upbeat attitude

Skills needed for this role

The Real Estate Marketing Specialist must have self-motivated with a positive attitude, and ability to work collaboratively as part of a dynamic, high-performing team, and adapt well under pressure. He/She must have excellent written and verbal communication skills and strong social media skills, including Facebook, Instagram, Twitter as well as website design and ability to write web content

Career Level

1-4 Years Experienced Employee

Job Specializations

Real Estate, Marketing