« Job Descriptions

Public Relations Assistant

Public Relations Assistant helps to create and distribute promotional materials for clients. He/She provides general support to public relations departments by completing tasks such as filing, copying and answering the phone. He/she assembles press kits, sends out customer surveys, assists in creating marketing campaigns, oversees social media content and conducts media research.

Key Responsibilities

  • Ensures their obligation to help clients increase their public image and awareness of their products and services
  • Manages calendars (editorial, press conferences, events etc.)
  • Takes part in brainstorming sessions and suggesting innovative ideas.
  • Ensures that messages are supportive of and consistent with marketing strategies.
  • Helps maintain affirmative relationships between the client and other businesses, employees, investors, legislators, customers, or other communities
  • Helps to develop and distribute PR materials.
  • Drafts and designs different type of PR content (for example media announcements, newsletters and speeches)
  • Manages PR materials, filing, copying, and performing other clerical tasks.
  • Delivers content via LinkedIn, Twitter, Facebook, email, or direct mail.

Job Requirements/Qualifications:

  • Bachelor’s degree in communications, marketing, public relations, or a related fields
  • Previous work experience as a Public Relations Assistant
  • Knowledgeable in Microsoft Office
  • In-depth knowledge of PR and marketing process and best practices
  • Experience with social media platforms (Twitter, Facebook etc.)

Skills needed for this role

The Public Relation (PR) Executive must be creative with excellent communication and presentation skills. He/She should have a passion for the PR industry and experience with copywriting, editing, and social media platforms. He/she must also have excellent interpersonal and communication skills, including effective writing skills.

Career Level

Less than 1 Year Experienced Employee

Job Specializations

Public Relations, Marketing