« Job Descriptions

Public Relations (PR) Executive

The Public Relation (PR) Executive creates publicity campaigns, plans special events and communicates with the media. He/She creates and maintains a positive public profile for their client, which may be an organization, business or figure. His/Her duties include designing press releases, arranging interviews and responding to press requests.

Key Responsibilities

  • Promotes, manages and maintains the public’s view of the person, organization, product or service you represent
  • Organizes and manages various Public Relations activities
  • Manages the relationships between a company and external parties
  • Works with individual clients, company executives or both to determine the exact publicity-related goals you’d like to achieve
  • Works with marketing team to ensure match with the corporate brand
  • Updates promotional publications
  • Builds and maintains relationships with journalists, influencers and politicians
  • Builds strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations
  • Manages and updates information and engage with users on social media sites such as Twitter and Facebook

Job Requirements/Qualifications:

  • Bachelor’s degree in communications, marketing, public relations, or a related fields
  • Previous work experience as a Public Relations Executive for more than 2 years
  • Excellent communication, presentation and leadership skills
  • Superior communication and organizational skills
  • business awareness and a good knowledge of current affairs

Skills needed for this role

The Public Relation (PR) Executive must have excellent interpersonal and communication skills, including effective writing skills. He/she must have self-confidence, drive, competence and a willingness to learn. Having excellent organisational and time management skills with the ability to multitask are also essential for this role.

Career Level

More than 5 Years Experienced Employee

Job Specializations

Public Relations, Marketing